HERSHEY'S HELLO HAPPY.
Arnold Worldwide. Executive Creative Director.
A new global positioning for Hershey's. Leveraging a real insight this was the brands first work that received successful in-market results –15 million views on Hershey's Facebook alone and thousands of comments.
D&AD Pencil. AICP Winner Performance / Dialogue. AICP finalist Web Film. AICP finalist in Brand Content.