Creative Director, Johannes Leonardo.
Volkswagen launched the new Arteon fastback sedan when sales of sedans were declining, because drivers are choosing SUV’s – but not because of how they drive, but because of how they make us feel big and empowered. So we flipped the notion of looking up in awe, to looking down on it.
This is the agency’s first work for the brand. With creatives Lincoln, Gautier and Harry.
We championed the forgotten stick shift in the launch of the Jetta GLI, with a story about the benefit of stopping.