NIKE +

Anomaly New York, Creative Director. 

WHO HIGH CAN YOU JUMP

Taking imagery from the public who participated in the Nike+ events throughtout New York to make subway posters. Each poster would feature different participants, with no two posters being the same.

Concept art.

 

 
 
 

This is an evolving OOH where new images of participants were added to the wall daily. Day one features Lebron only, but over the duration of the campaign, the wall became populated with wheat pastings of those who participated in the Nike + events.

Before and after OOH.