CONVERSE WEAPON "SHARKS"
Anomaly New York, Creative Director.
For the release of the classic Weapon Sneaker we wrote metaphors as our rally cry.
AICP award winner.
A mobile studio that made real time OOH.
Our Converse Cons van was fitted with a print studio inside that enabled us to stop and photograph real people on the street, print their images as posters, then put them up as wheat pastings right where they were photographed.
The mobile studio kicked off the larger paid media OOH campaign across the country.